Alt.town is a platform where users can trade and participate in the value growth of virtual creators as digital assets. On Alt.town, the value of each creator is determined by their content production and fan interaction. Virtual celebrities— including virtual streamers, virtual influencers, and virtual idols— issue a digital asset called “DNA” when they join Alt.town. This asset represents their market value on the platform. Users, such as fans and Web3 supporters, can purchase the DNA of their favorite virtual celebrities, anticipating potential value appreciation and gaining access to exclusive content provided by the creators. The price of each DNA asset is determined through transactions among users and an on-chain order book system.